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TikTok is introducing a new feature that permits them to cut down on the volume of AI-created content appearing in their timelines. This initiative comes as the service revealed that it presently contains in excess of 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the next few weeks before a global launch. This advancement coincides with a surge in AI content, driven by new AI video creators.

The Broader AI Trend

It has been noted that approximately 10% of the quickest rising channels on a competing service only show clips produced artificially. A large amount of this output is considered “AI slop”, a term for inferior, mass-produced content that is typically nonsensical or bizarre.

“We know from our community that a lot of users enjoy content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the option to see more or less of that, depending on their own likes,” stated a company executive.

AI on the Platform

The service disclosed that there are now 1.3 billion videos on its service labeled as made with AI. Collectively, in excess of 100 m pieces of content are uploaded to the platform each day, making AI content a limited portion of its total content library.

Customizing Your Feed

Viewers will be able to decrease or raise the level of AI content they view by opening the content preference option in the application and selecting AI-made media. Other topics that are already be modified under the setting cover politics, style, beauty, and movement.

Platform Guidelines

The platform’s guidelines oblige users to tag “realistic” AI-generated content, and it bans harmful fake videos of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.

Additionally, the platform will from now on attach an “AI-made” label to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This measure is intended to deter users from attempting to evade the labeling process.

Educational Initiatives

TikTok is additionally launching a $2m awareness program for specialists and organizations to develop informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to educating computer science.

Platform Protection

The platform has defended its moderation strategy, following controversy over plans to cut jobs for hundreds of safety staff in the UK. It is expected to eliminate a significant number of roles in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most harmful content ahead of it has to be seen by staff. TikTok reported a notable drop in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”